Independent Programmatic Agency based in London
Previously known as Infectious Media

Mission: Director of Ad Operations & Partnerships
Team: 13 people (11 based in London and 2 based in Paris) + 3 Theorem agents (based in India)

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Promotion. January 2015 – September 2015
Initial mission: Optimisation Director. February 2014 – December 2014

Responsible for the efficiency of the team, the campaigns delivery and the monthly target and margin set by the Board.
Reported to the Managing Director.

Management

• Supervised the Ad Operations, the Optimisation and the Partnerships Teams in the UK and remotely managed two people in France (part of the Optimisation and Trading Teams).
• Developed, retained and motivated existing team while recruiting for new members and continually raised the bar for talent and capabilities.

Team support and Supervision

• Planned training sessions and ran brainstorming sessions to help the team deal with their daily tasks (introduction to a new platform or tool, optimisation strategy readjustment, optimisation technics, etc.)
• Supported the team by dealing with Creative Agencies or Partners in case of issues.

Process & Internal Communication

• Created efficient processes and put in place realistic SLAs.
• Worked on specialisations within the team.
• Improved the communication with the other departments (Sales, Analytics and IT teams).

Interactions

• Collaborated with the Sales and Account teams to define the right strategy and KPIs for each client (John Lewis, Waitrose, Argos, B&Q, SkyScanner, Fiat…).
• Participated to pitches in France and produced contents for RFPs for UK clients.
• Worked closely with the Tech team to ensure the bidder improvement and hit the targets set by the Executive team.

Partnerships

• Selected the relevant partners and implemented their solutions (Ad serving, DCO, Brand safety, video, mobile, TV Sync…) with the help of the Product Manager.
• Reviewed each of them every quarter.

Big achievement
Actively participated and monitored the launch of Netflix in France, Germany, Switzerland and Austria from the UK (programmatically bought media plans).

Main Platforms: AppNexus, DBM, TubeMogul, GDN, Nexus, Atlas, Celtra, DCM, Sizmek, etc.