Conversant

conversant_black

US Media Agency based in Paris and London.
Previously known as ValueClick Media.

Mission: Head of Operations based in London
Team: 5 people (4 based in Paris and 1 in London)


Head of Operations – June 2008 – March 2010

Management
Supervised the Operations team in charge of the delivery of branding and performance campaigns (5 people – 4 remotely managed as based in Paris).

Process & Internal Communication
Created new tools and implemented processes to improve the efficiency and the communication between my team and the sales team.
Assisted the sales representatives during their pitches by bringing them technical support.

Revenue Generation
Monetised the international unsold inventory (using RTB bidding platforms or third parties) and made this activity become a successful and lucrative part of the business.

Project Management
Worked hand in hand with my European colleagues to develop a European Publisher Strategy.


CPA Traffic Manager – January 2007 – May 2008

Launched and improved the delivery of CPA campaigns
Trafficked and optimized CPA campaigns in order to deliver all the booked volumes on time.
Selected CPA campaigns on affiliate marketing platforms and launched them on the VCM network. Daily optimized my campaigns.

I ended up competing with the Sales Team and found myself being the best performer few times. This clearly helped my promotion as I won the Management’s trust.